Transform Your Career and Business Today

Unlock your potential with expert coaching and consulting services tailored for your success.

Personalized coaching for your career advancement.

Strategic consulting for business growth initiatives.

Digital strategies for market expansion and success.

shallow focus photograph of black and gray compass
shallow focus photograph of black and gray compass
A professional consultation setting with a medical professional sitting at a desk facing a client. The room has a modern aesthetic with white walls decorated with framed certificates. The desk is organized with office supplies, a laptop, and a fruit bowl in the center.
A professional consultation setting with a medical professional sitting at a desk facing a client. The room has a modern aesthetic with white walls decorated with framed certificates. The desk is organized with office supplies, a laptop, and a fruit bowl in the center.
A hand holds a black business card with white text reading 'FORTY TWO Strategy Innovation Design' against a blurred urban skyline backdrop. The sky is clear and blue, suggesting a bright day.
A hand holds a black business card with white text reading 'FORTY TWO Strategy Innovation Design' against a blurred urban skyline backdrop. The sky is clear and blue, suggesting a bright day.

Empowering Your Career and Business

Backed by 15+ years of experience, I specialize in career coaching and business consulting, guiding professionals and businesses to success through strategic growth, innovation, and actionable insights.

A laptop displaying a LinkedIn profile page is placed on a light-colored surface. To the left of the laptop, there is a white candle in a glass holder and a green plant in a white textured pot.
A laptop displaying a LinkedIn profile page is placed on a light-colored surface. To the left of the laptop, there is a white candle in a glass holder and a green plant in a white textured pot.

150+

15

Trusted by Professionals

Expert Guidance

Consulting Services

Tailored solutions for career growth and business expansion to achieve your professional goals.

A person is holding a resume in front of them while sitting at a white table. Another person, slightly blurred, is seated across the table. The resume has a blue header with the name and title 'Lauren Chen, Digital Marketing Specialist'. Sections visible include contact information, education, and professional experience.
A person is holding a resume in front of them while sitting at a white table. Another person, slightly blurred, is seated across the table. The resume has a blue header with the name and title 'Lauren Chen, Digital Marketing Specialist'. Sections visible include contact information, education, and professional experience.
laptop computer on glass-top table
laptop computer on glass-top table
Career Coaching

As a CPD-certified career coach, I provide personalized guidance to help professionals enhance their career trajectory, develop in-demand skills, and unlock their full potential. Whether you're looking for career transitions, leadership growth, or strategic career planning, I offer expert insights to help you navigate challenges and achieve long-term success.

Business Consulting

With 15+ years of experience, I help businesses navigate market challenges, expand globally, and drive sustainable growth across the UK, Europe, USA, UAE, South East Asia, and Bangladesh. Through strategic market analysis, competitive positioning, and data-driven insights, I provide tailored solutions to optimize operations, enhance market reach, and stay ahead in an ever-evolving business landscape

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

Arif's coaching transformed my career, providing clarity and direction I desperately needed to succeed.

James

Two individuals are seated on stage in upholstered chairs, engaged in a discussion. The background features a bright red display with text related to marketing. Both are dressed in business casual attire.
Two individuals are seated on stage in upholstered chairs, engaged in a discussion. The background features a bright red display with text related to marketing. Both are dressed in business casual attire.

Thanks to Arif's consulting, my business has expanded into new markets and achieved remarkable growth.

Jane Smith

A person is working on a laptop at a wooden table. Next to them is a stack of books relating to business and success, with titles visible such as 'The Warren Buffett Way' and 'The Deals That Made The World'. The setting appears to be professional, possibly an office or study.
A person is working on a laptop at a wooden table. Next to them is a stack of books relating to business and success, with titles visible such as 'The Warren Buffett Way' and 'The Deals That Made The World'. The setting appears to be professional, possibly an office or study.
★★★★★
★★★★★